The launch of our amazing and totally insane newly revamped Kinetic website called for a mini celebration some weeks ago at the office backyard. Two beers later, instead of conking out, I ended up in a long discussion past midnight with the guys about everything and anything. But mostly about The Universe. With the most exciting topic being how to survive Zombieland (which incidentally, was what I was watching the night before).

KINETIC V5
www.Kinetic.com.sg

Revel in the ideas. Enjoy the little things.

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FWA
SITE OF THE DAY, 29 Dec 2011

F&N Seasons
www.fnnseasons.com.sg
“When life’s wearing you down, just turn to Seasons and drink in the positivity!”

Work by Kinetic Singapore.

TravellingPurse.com

Go places with the right bag.
Carry the perfect designer purse for every occasion. With our premium bag rental programme, you’ll always be at the forefront of trends – without paying the hefty price. Bid goodbye to fashion faux pas and pick your Travelling Purse now.

If you are a fashionista who craves a bit of spice for all your fashion coordinates, then you should definitely check out this site for a different bag rental experience :)

Hanging Up The Moon is a home recorded album by Sean Lam (Plate Interactive) full of beautiful songs that everyone needs to listen to. My favourite piece is K; it’s the kind of song that you know will stick, and can’t get enough of, the moment it starts playing. The affectionate lyrics were written for his little daughter, which is what makes it all the more endearing, on top of the melodious acoustics. Sean’s style is amazing! Makes me think of the music of the 70s, yet at the same time has a timeless aspect to it.

The album is free for download at Hangingupthemoon.com, but you can also choose to donate to show your support.

Zesta Lets You Do More Challenge
ZESTA.com.sg
So you think you’re great at multitasking – prove it. Take up the challenge and put yourself to the test by playing 2 games at the same time.

Work by Kinetic Singapore.

春はもうすぐ来ると桜が美しく咲いて、町にこぼれ落ちます。
そして新しい開始を皆に祈っています。
悲しみ溢れる時でも、暗いときでも、希望と勇気を無くさないで。
頑張って日本！

Like many of you, I am deeply saddened by the spate of disasters that had overwhelmed beloved Japan to such an unimaginable extent, knowing that it would already take them years and years to recover from the massive losses. NHK and TBS had live broadcast channels and I spent the whole of last week just thinking and thinking about the situation in Japan, and how when it boils down to the core of existence, humans can be fragile. Watching footages of entire buildings, highways and towns wiped out, desperate attempts to curb the rising nuclear problem that posed a threat to not only themselves but neighbouring countries as well, and mostly that it has elevated to a level where there are too many bodies for crematoriums to incinerate. So awfully helpless; we overestimate ourselves all the time.

We may never ever understand the grieve they are going through. With the death toll mounting and tens of thousands displaced from their homes, it hit me so hard: you can flip the papers close, switch the television off when you’ve seen enough but the very fact that the country has been devastated remains. Some people can’t, much less have anything to return to or fall back on. The meaning of loss here is at its utmost. Like the Great Hanshin earthquake, this will never be forgotten.

Despite all these, in the face of unforgiving onslaughts, their optimism and brave fighting spirit is admirable. I am awed by how their cultural roots are never easily shaken or swept away.

It’s not too late to offer help, because the least we can do is donate. Donate to the Japanese Red Cross Society or other organisations via Google (you can make payment online which I find the most practical and effortless if you think sending in a cheque or going down to the embassy is going to take time).

Keep praying, keep hoping.

For F&N Christmas 2010.

Send an interactive e-card to your family and friends; customize the colour scheme and shake the drink can to make it snow :)

Just when you think the local yogurt franchises are getting very creative with their shop fronts and advertising, here’s another upcoming one, and definitely an eye turner. Only recently launched, this is one of Kinetic’s latest completed projects. I think this is FWA material :)

Visit their site to create your own cup of evil yogurt with colourful minions, to top it off.

Check them out here:

DEVILYOGURT.com
Facebook page

1 Pasir Ris Central St 3
#01-39, White Sands

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20 March 2011 – WE WON FWA SOTD!

Agency: Kinetic Singapore